TheCocoonalist – the story of a Name
One evening in September out in the French countryside. Filled with the heat of the sun, the large white stones of the house are still warm. A soft breeze gently stirs the treetops. Corinne is sitting on the steps outside with her daughters. The conversation is cheerful. It’s one of those perfect moments to cherish for eternity.
A butterfly slowly approaches and catches their attention. It rises and half opens its wings – a burst of emerald with gold and red dots across them. It flies into the moment as if attracted by the casual comfort of the summer evening.
This is where Corinne’s intuition was awoken. Why not recreate this moment? Why not recreate the richness of moments like these through fabrics, scents or objects? Corinne had been thinking about a fashion collection and in that moment, she saw her thoughts materialize in that butterfly. It came to symbolize her idea: the combination of comfort and elegance.
With its unique beauty, its metamorphosis and its cocoon, the butterfly became the emblem of this moment and of this new adventure. TheCocoonalist was born.